very first toys

What an exciting yet baffling place this world must seem to a baby! So much to see, so much to explore!

Our section 'very first toys' offers textures, noises and colour in many guises to provide lots of sensory experiences for your baby. From soft toy sets with noises and textures to wooden rattles for playtimes on the go, baby will sure be busy!

Finally, take a closer look at our great activity gyms and all the different challenges they offer for tiny hands.